LO1 and LO2: Media Industries Glossary

                                              Glossary

  Media Sectors- The main areas that the media operates in:

• Magazines
• Newspapers
• TV
• Games
• Film 
• Web based/social media
• Radio and music

Conglomerate- Large organisation that owns smaller companies (Subsidiaries)

Independent- Is free from conglomerate ownership

Vertical integration- When a company controls the productions, distribution and exchange

Horizontal integration- When a company promotes across different media subsidiaries.

Exchange- Audience buys and consumes/uses the product.

Production- Making something

Distribution- Reach audience

Synergy- Maximising success of a product through horizontal integration.

Synergy is when a company wants to maximise profit by owning product, distribution and exchange companies.

commercial company- Objective is making profit

Public service company- Funded by public money. BBC (and C4 has PSB funding) Content is for a variety of cultures and all audiences e.g Radio 1 Xtra targets ethnic minorities.

BBC: funded by tv licences

Not Biased, fair

BBC remit- Public service stations have to inform, Entertain, Educate to cover all different audiences and people no matter who they are.

Joint Venture- When a company works with another company and it is mutually beneficial

Technological convergence- The coming together of different technologies into one device

Black box device- A device, such as a smartphone, that allows the audience to access a range of services. (Henry Jenkins) First iPhones were black

Digital native- People who grew up with technology and the opposite is a digital immigrant 

 

 LO6

 Media effects- refers to the influence of media exposure on people, and these effects can be positive or negative

Media regulation- Rules enforced by law

 Hypodermic syringe- Messages are injected into our (target audience) brains by the media passively.

Cultivation theory- The media shapes how we see the world and what is normalised. George Gerber theorist 1960s. 

Mean world syndrome- The media creates fear and panic. We see more violence in the media, we believe reality is more violent than it actually is.

Desensitisation-  Films, video games, TV programmes and music desensitisation. Too much exposure to bad things (like violence) leads to less empathy and violence becomes normalised and some may copy the behaviour they see on TV for example.

 The moral panic theory- An instance of mass media/public concern or panic in response to a media product such as Squid Game criticism. A threat to society. Stanley Cohen is the theorist and in the 1970s he analysed magazines.

Folk devil- Something bad in the community

Racial stereotype theory- Media representing people in a negative light Alavardo (1987) Hall (1995) demonising ethnic groups, dangerous, exotic, humorous, pitied. curry and chips laughed at black ethnic people.

Turton (2014) (age) hooligans, trouble causers...

 Male gaze theory- Laura Mulvey film theorist (1975 ) says women in media are sexualised/objectified for hetrosexual male pleasure. Love Island is an example of objectifying women and Instagram.

Tough Guise Theory- Earp and Katz 1999. Violence and toxic masculinity, control and pathological violence in men in the media.

Subculture- Part of a group

Subcultural capital- Something that given you you're identity and pleases you socially

LO4:

Audience research organisations - official organisations that research media like what we watch, read, where we purchase things from. Companies that research audience preferences. 

Mass and mainstream- A large audience with similar interests and values

Niche- A small or specific audience with similar interests and values. Might have alternative values and opinions to mainstream.

Synonym- A word that means the same thing as another word.