U1: Media products and audiences

 Media research SWOT: Strengths Weaknesses Opportunities- Trends to take advantage of (cultural, capital) Threats- Financial, covid, political, environmental, cultural or general threats to the product PEST: Political- Laws, global issues, regulation Economic- Taxes, inflation.... Social- Changes in lifestyle: trends, media, major events, ethics, advertising and publicity factors Technological- Innovations, access to technology, licensing and patents, manufacturing, research funding, global communications.... Talk about technological convergence, distribution PESTLE: Legal- Legislations Environmental- locally or globally, social and political factors

 lo1 Conglomerate company- A large company that owns lots of other companies- Warner Bros Independent company- Warp films, a company that isn't owned by any companies Joint venture- When two companies work together and it is mutually beneficial, WGBH, BBC Wales, Hartswood Films.... Warp films and      Cross media ownership- Horizontal integration, when a company promotes across different media subsidiaries, Disney owns Disney channel, spin off games of films.... Horizontal integration- Comapany promotes across different media subsidiaries, Disney Vertical integration- When a company controls the production, distribution and exchange. Kung Fu panda, Comcast, dreamWorks animation, paramount pictured, HMV Synergy- Maximising success of a product through horizontal integration Commercial company makes profit Public service company- Funded by the government tv licences, BBC have to entertain, educate, inform and be for everyone.  LO2 Technological convergence- The co...