U1: Media products and audiences

 lo1 Conglomerate company- A large company that owns lots of other companies- Warner Bros Independent company- Warp films, a company that isn't owned by any companies Joint venture- When two companies work together and it is mutually beneficial, WGBH, BBC Wales, Hartswood Films.... Warp films and      Cross media ownership- Horizontal integration, when a company promotes across different media subsidiaries, Disney owns Disney channel, spin off games of films.... Horizontal integration- Comapany promotes across different media subsidiaries, Disney Vertical integration- When a company controls the production, distribution and exchange. Kung Fu panda, Comcast, dreamWorks animation, paramount pictured, HMV Synergy- Maximising success of a product through horizontal integration Commercial company makes profit Public service company- Funded by the government tv licences, BBC have to entertain, educate, inform and be for everyone.  LO2 Technological convergence- The co...

 Shots Full shot Medium shot - basic shot, show character in location Close up - emotions Extreme close up - emotions Long shot - Head to feet character and environment Establishing shot - Location only and time Two shot (over the shoulder) Angles High angle - Camera looks down, makes character look weak or vulnerable Low angle - Camera looks up, powerful character Dutch angle - Turned slightly to side, Disorganisation, confusion, disequilibrium and fear Movements Truck and dolly, tracking shot - action Pan and tilt Zoom in and out Framing Rule of thirds - relationship between characters, used in photography and interests Quadrant Framing - Fear and other connotations

 Means placing in scene in English, everything we see in the frame Props, costumes, hair and makeup, lighting, sets, locations, camera shots, angles and movements are the key components of mise en scene Protagonist - Main character, hero Antagonist - Villain  Elements:  Location/setting - Country, village, place like apartment Props - What actors are holding or using Staging - Shows relationships between people and power Acting/casting - Role reversal (reversing stereotypes) Costume and makeup - What we can figure out based on what the character is wearing Lighting - Harsh or light, colours Staging and blocking, where people are placed By writers at Cahiers du Cinema Use the word connotation or signifies (shows or means)

 11th Jan 1:00 Question for LO3 will always be Q6 or Q7, it has a star next to it because theory and spelling are marked. 12-16 marks probably 16. 23 minutes. Mise en scene - props, location, costume, colour Genre - Conventions and how genres are used by media institutions  Narrative - How stories are structured Representation - Age, sexuality, gender, class, ethnicity, regional identity and understanding stereotypes, re-present reality. Stereotypes - A simplistic representation of a group of people There are three theoretical concepts THAT WE NEED TO KNOW IN RELATION TO THE 12-16 MARKER essay question in the U1 exam that test knowledge of production techniques and how they create meaning for audiences. Choose an extract of a TV episode or film  Genre theory one: Steve Neale (1980) Repitition and Difference every single genre and film has someting that is the same in every film/TV, all different in some way like different characters, different twists at the end, different...

 1.    They gather information or  statistics about certain media products and their audiences and categorise them 3. BARB,  PAMCO, RAJAR Broadcasters audience research board - research who is watching what TV programmes Radio Joint Audience Research Publishes audience measurement company

Use Fig. 1 and your own knowledge to answer the following questions. 1 (a) (i) Identify three interpretations that can be made about the methods used by consumers to access published media material.  1 (a) (i): 1. Published media on our phones is the second highest at 64%, only 3% behind print media 2. Print media is the highest at 67% of published media 3. Tablets are the least used platform for published media at 22%, this is 45% lower than the most used platform for media which is at 67% for print media (ii) Identify the percentage of consumers who accessed published media material in print format. Explain one reason for this percentage. Percentage: 67% . Books, magazines, newspapers and comic books are forms of print media. Figure 1 only uses data from people 15+ years of age. However, due to the advancements of technology, younger children under 15 would use digital forms of media more, so this means if it was for everyone in GB then phones would have the highest percentage....