LO4: Media research organisations

 PAMco- Publishers Audience Measurement Company- Newspapers, graphic novels, comics, magazines, online publications

RAJAR- Radio Joint Audience Research- commercial and public radio stations and shows, podcasts

BARB- Broadcasters audience research board- TV, online, live broadcast: TV, BBC, ITV, Channel 4, sky sports.....


They research: Age, genders, ethnic minorities, location and geodemographics (where they live), socio-economic, sexual orientation, lifestyle and psychographics

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