Unit 1 LO6 media effects and regulation
Hypodermic Syringe Theory - messages the audience receive from the media are injected (this is the reason for the name of the theory) into their thoughts, values and mindset passively. Therefore, even though we don’t realise it, we are being injected with stereotypes and ideas that the media puts out there.
Hypodermic syringe- Messages are injected into our (target audience) brains by the media passively.
Instagram article
Instagram is a social media app owned by conglomerate Facebook. Many articles have stated that Instagram is bad for body image. This article says that Instagram is harming body image in teenage girls (causing low self esteem, making them not like their bodies and the way they look) and it has increased anxiety and depression in teenagers. This is a negative effect on teenage girls and teenagers in general which shows the bad effects a media product (social media in this article) can have on its target audience.
The Guardian, 14th September 2021
Mean world syndrome- The media creates fear and panic. We see more violence in the media, we believe reality is more violent than it actually is.
Joker article
‘He is a psychopath’: has the 2019 Joker gone too far? | Joker | The Guardian
Here is an article about the film Joker. Here you can see many people are concerned that the film is too violent and it might encourage violence from the general public such as shootings. This is another example on how a media product (a film in this case) can cause a negative effect for the target audience or even the general population.
The Guardian, 28th September 2019
Desensitisation theory- The more exposed we become to negative things in the media like violence, the less empathetic people become, and violence is more normalised for the worst. People are more likely to be violent and act out because of the things they see in the media such as films and games.
Manhunt game article
Violent Manhunt computer game banned in UK for its 'casual sadism' | Daily Mail Online
The game Manhunt has been banned in the Britain as it encourages killing, stalking and violent behaviour. This is a negative effect of a video game as it can cause others to think hurting others or stalking them is okay.
Daily Mail, 20th June 2007
Roblox game article
Warning to parents as naked characters and 'adult content' appears in kids' game - Mirror Online
This article is focused on the game Roblox. The article raises concerns over children seeing inappropriate sexual adult content when the game is targeted towards children. Furthermore, children are talking to people they don't know online.
The Mirror, 29th January 2018
Desensitisation
Films, video games, TV programmes and music desensitisation. Too much exposure to bad things (like violence) leads to less empathy and violence becomes normalised and some may copy the behaviour they see on TV for example.
This article is against desensitisation .
From the article: "The words that seem always to come up are ‘desensitization’, which, while accurate according to studies, are… kind of overrated. Desensitization is bad, but if we’re being desensitized through these movies, we’re being desensitized to things that are never going to happen, and that we’re never going to have to react to."
I think horror movies are bad for teenagers and whoever watches them, they may believe it is okay to hurt people because their favourite character did and they are desensitised.
Racial Stereotype Theory- Media representing people in a negative light Alavardo (1987) Hall (1995) demonising ethnic groups, dangerous, exotic, humorous, pitied.... Curry and chips laughed at black ethnic people.
Turton (2014) (age) hooligans, trouble causers
Disney’s Aladdin Is Racist – Affinity Magazine Evil
Why Apu From 'The Simpsons' Is a Deeply Racist Stereotype (highsnobiety.com) Humorous
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