Revision

 lo1

Conglomerate company- A large company that owns lots of other companies- Warner Bros

Independent company- Warp films, a company that isn't owned by any companies

Joint venture- When two companies work together and it is mutually beneficial, WGBH, BBC Wales, Hartswood Films.... Warp films and     

Cross media ownership- Horizontal integration, when a company promotes across different media subsidiaries, Disney owns Disney channel, spin off games of films....


Horizontal integration- Comapany promotes across different media subsidiaries, Disney

Vertical integration- When a company controls the production, distribution and exchange. Kung Fu panda, Comcast, dreamWorks animation, paramount pictured, HMV

Synergy- Maximising success of a product through horizontal integration

Commercial company makes profit

Public service company- Funded by the government tv licences, BBC have to entertain, educate, inform and be for everyone. 


LO2

Technological convergence- The coming together of different products into one device

Blackbox device henry jenkins 2006- Devices like a phone provides audiences with services and different technologies. Portable means we can take it anywhere distribution change, access things anywhere. 

Directly linked to changes in media distribution, we can be targeted, 

1.0- basic text

2.0- interactivity, commenting, videos, sharing, blogs

3.0- AI, adverts recommending

Distribution and advertising 

Traditional: posters, billboards, Leaflets, radio, magazines, newspapers, TV, film trailers

New media methods: Social media- sponsorships, giveaways/competitions, pop up ads and videos, internet, interactive billboards, click TV link interactive, emails

ATL- Advertising to the general population- Radio ads, billboards, social media

BTL- Targeting more specifically- emails, phone numbers, flyers



LO3- 

Genres- conventions used by media institutions

Representation re-representation of...





active audience theory henry jenkins 2012- Fans use media products to find themselves, their identity and form friendships as part of a fandom. Fans create media like memes, parodies, , fan fiction, fan series and they use forums to talk back to media products.

End of traditional audience theory Clay Shirky 2008- Because of technological advancements audiences don't exist anymore. We can use the internet, blogs, comment sections, videos on YouTube to talk back to media producers about what we want. YT rewind had lots of down votes, articles, comments so YouTube quit rewind. 

genre1: Steve Neale repetition and difference 1980

genre 2: Rick altman generic pleasures 1999

Genre 3: Jason mittel industry uses genre commercially

Genre: Genres are in a constant process of change and negotiation


Narrative Claude-Levi Strauss Binary opposition 1958

2 pam cook cause and effect 1985

3 1977 tzvetan todorov conventional structure

4 1977 Roland Barthes narrative codes


representation 1 laura mulvey 1975 mae gaze theory

2 Manual alvarado racial representation

Preferred meaning stuart hall1997

David newman 2006 working class as society's problem




lo4-/lo5:

Mass

Mainstream- large group audience, alot people like it       TBBT

Niche- A small audience 

Narrowcast


PAMCo- publishers audience measurement company

RAJAR- radio joint audience research- 

BARB- Boradcasters audience research board


Press packs to attract advertisements ABC1.....

























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