LO5 SWOT and PEST Analysis

 Media research


SWOT:

Strengths

Weaknesses

Opportunities- Trends to take advantage of (cultural, capital)

Threats- Financial, covid, political, environmental, cultural or general threats to the product


PEST:

Political- Laws, global issues, regulation

Economic- Taxes, inflation....

Social- Changes in lifestyle: trends, media, major events, ethics, advertising and publicity factors

Technological- Innovations, access to technology, licensing and patents, manufacturing, research funding, global communications.... Talk about technological convergence, distribution


PESTLE:

Legal- Legislations

Environmental- locally or globally, social and political factors





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