U1 active Audience Theory LO6 Fandom

 Active Audience Theory- Henry Jenkins, 2012, Textual Poachers. Textual- Taking a media effect and using it for our own gain.

Audiences have developed relationships with media products to the extent that they add to the meaning of the product through an immersive relationship.

Fan series, Memes, Viral Parodies of media products, commenting or debating online about media products

Rather than play a video game and watch a TV show, fans commenting on media product can create identity by borrowing and using mass culture images to form social bonds.

Not passive audience.


Examples:

Friends TV Show Forum

Call of Duty

Metroid

Star Wars


YouTube provided a platform for fans to distribute fan fiction.

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