U1 LO6 End of the traditional audience theory

 End of the traditional audience theory- Because of technology, audiences don't exist anymore, they can dislike something and break the media product or like it and make it popular online through opinions. Therefore audiences communicate with the media. Clay Shirky (2008)

Audience have control over what we want produced, not passive.

1. We are talking back to producers/the media through comment sections, forums

2. We can talk back to the media by creating our own work like blogs amd vlogs- prosumer

Sonic movie

YouTube Rewind


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